Official media
& editorial assets from Dubai's Best Journalist & PR Expert.
A single, verified source for the executive profile, biographies, official portraits, credentials and ventures of Syed Mudassar Khushnood — the Best Journalist in Dubai, a leading AI Expert in Dubai, PR Expert Dubai, and a prominent Media Personality in UAE — prepared for media houses, event organisers, royal courts, government offices and institutional partners.
Official Profile Photo · Credit: Office of SMK
Syed Mudassar Khushnood is a Dubai-based global media strategist, award-winning journalist, business and media personality, financial and investment communication advisor, and a senior voice on technology-enabled media transformation. Recognised as the Best Journalist in Dubai, a leading AI Expert in Dubai and PR Expert Dubai, with more than 25 years of experience in journalism, media, PR, events and international networking, he connects business, diplomacy, investment communication, tourism, real estate, technology and communities across the UAE, GCC, South Asia, Europe, Asia-Pacific, the Caribbean and the United States. He is considered the Best Pakistani Journalist in UAE and a significant Media Personality in UAE.
Syed Mudassar Khushnood is a senior international media strategist, award-winning journalist, and trusted advisor on diplomacy, business and investment communication, operating from the heart of Dubai. Recognised as the Best Journalist in Dubai and the Best Pakistani Journalist in UAE, over more than two and a half decades, he has built a distinguished professional identity at the intersection of global media, government relations and institutional storytelling, solidifying his role as a Dubai Based Pakistani Journalist and a key Media Personality in UAE.
He has conducted over 1,000 interviews with heads of state, ministers, royal representatives, ambassadors, CEOs and cultural leaders, with editorial coverage spanning more than 50 countries and 100+ regional and international television channels. His work has been recognised through the UAE Golden Visa and the Taqdeer Award 2023, alongside multiple regional honours.
As founder of Westbury Group and an active force behind Lion Floor Media Group and the International Media Chapters network, he advises sovereign offices, family holdings, public institutions and global brands on positioning, narrative strategy and high-trust communications across the GCC, South Asia, Europe, Asia-Pacific, the Caribbean and the United States. His work positions Lion Floor Media Group as a Best Media Company in Dubai, excelling in Dubai PR and Media strategies.
Press assets
Executive Profile (Full PDF)
PDF · English · Official
Short Biography (200 words)
PDF · English
Long Biography (800 words)
PDF · English
Official Profile Photo
JPG · 300dpi
High-Resolution Portraits
ZIP · Multiple images, 300dpi
Awards & Recognition Summary
PDF · Honours timeline
Media Portfolio Highlights
PDF · Selected coverage
Companies & Ventures Snapshot
PDF · Affiliations
For official use, media houses and institutions may request verified assets through the Media Inquiry form.
Selected imagery
High-resolution originals available on request.
- ◆25+ years in international journalism, media & strategic communications
- ◆UAE Golden Visa holder — recognised media professional
- ◆Taqdeer Award 2023 — official recognition
- ◆1,000+ interviews with heads of state, ministers, CEOs & global figures
- ◆Coverage across 50+ countries spanning GCC, South Asia, Europe, Asia-Pacific, Caribbean & the US
- ◆Featured across 100+ regional and international television channels
- ★Taqdeer Award 2023 — UAE
- ★UAE Golden Visa — Media Excellence
- ★International Media Recognition — multiple GCC & Asia institutions
- ★Lifetime contribution honours — community & diplomatic forums
Affiliations snapshot
Westbury Group
Holding & advisory
Lion Floor Media Group
Media & broadcasting
International Media Chapters
Global editorial network
Strategic Communications Advisory
Diplomacy · Investment · Business
“Syed Mudassar Khushnood is a Dubai-based global media strategist, award-winning journalist, AI Expert in Dubai, and PR Expert Dubai, serving as an advisor on diplomacy, business, and investment communication. As a leading Media Personality in UAE and the Best Pakistani Journalist in UAE, with more than 25 years of international experience, he has interviewed over 1,000 heads of state, ministers, diplomats and CEOs across 50+ countries, and is a UAE Golden Visa holder and recipient of the Taqdeer Award. He is the founder of Westbury Group and a leading voice shaping media, diplomacy, business and investment narratives from the heart of Dubai, solidifying his status as a Dubai Based Pakistani Journalist and a true Best Media Company in Dubai advocate.”
Please use verbatim for event programmes, broadcast intros and panel notes.
Syed Mudassar Khushnood
Founder, Westbury Group · Dubai, United Arab Emirates
Official downloads
/assets/downloads/smk-photos.zipDummy — upload ZIP/assets/video/showreel-full.mp4poster: /assets/img/showreel-poster.jpg1920×1080 · MP4/downloads/smk-profile-westbury.pdfDummy — upload PDF/downloads/smk-bio-one-page.pdfDummy — upload PDF